What's the future of online advertising in the world? Even though Internet has been around for a while, the advertising aspect is still new and continuously changing. Advertising online started with the banner ad on the top of the screen, which has been great but got replaced by skyscrapers and leader boards and larger rectangles. Recently these ads have started going to more video and interactive ads. But what does the future hold for this type of advertising.
I personally believe that online advertising will only keep getting bigger and better. I'm sure like a lot of people get annoyed by the random pop-up advertisements and the bright blinky ones. There are many ads out there though that are good and actually get a person's attention. My favorite type of advertising is the Apple commercial, where the banner ad and skyscraper ad talk to each other. Then there are those annoying sound ads that pop up and don't stop until you go onto the next page. There will be a time when the advertising we see now on the Internet will be gone and replaced by the next big "wow."
Right now I can't imagine what that is, but I truly hope that I am working at an agency that comes out with a completely new type of ad on the Internet. I truly believe that advertising on the Internet will keep going, espcially when a lot of advertising is moving from print to digital. Adveritisers in the digital age will just need to keep coming up with unique ideas on how to get people to see their ads when all people want to do is bypass them. As Cory Treffiletti said "It's an exciting time for the Web, and display is not going to be squashed by search and video. Display will continue to be an important part of the Web -- just not in ways that you would currently imagine." http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=102331
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