I know the Ipod isn't a new product, I have one of those Ipod Nano 1st generation ones, yeah really old. So they have these video nanos now. My brother has one of these and he has a collection of movies and podcasts on his Ipod, oh yeah he has a Video Nano, one of the small ones. Part of me thinks this is kind of a cool concept but a bigger part of me thinks that it seems kind of pointless to be allowed to watch videos on your Ipod because the screen is so small. I know that not all Ipod screens are so small but even on the larger screened Ipods trying to watch a movie on them would be odd.
Think about it on an Ipod Nano the screen is, what, one inch by an inch and a quarter. Who would want to watch a movie from something like that. It would be so difficult to see what is even happening on a screen that small much less enjoy the movie.
Another problem is that only one person can really watch the movie. Yeah, Ipods are meant for only one person, but I enjoy watching movies with people on a decent sized screen with speakers instead headphones. Which leads to another problem I have about video Ipods, the earbuds.
I always have problems keeping the earbuds in my ears. They always tend to fall out or they don't work properly or outside noise is distracting. Yes, there are ways to get around problems with headphones but I just believe that earbuds can be more efficient. I guess I am complaining a lot about this great technology, I really don't think Ipods are bad. I have one myself as I mentioned earlier. I do believe that maybe Apple should rethink video Ipods for the nano.
Tuesday, May 5, 2009
Friday, May 1, 2009
Guerrilla Marketing Wonders
Guerrilla Marketing: an unconventional system of promotions that relies on time, energy and imagination rather than a big marketing budget. (http://en.wikipedia.org/wiki/Guerrilla_marketing)
Currently I am developing a mock national media plan for Kashi in my media strategies class, in which I am researching some guerrilla marketing tactics. During the research I found this really neat site that lists some of the many guerrilla marketing methods.
Guerrilla marketing can be just about anything. Like a mobile video cube. This cube is a self-contained mobile outdoor digital advertising billboard truck capable of delivering full motion video advertising to thousands of consumers nightly in metro markets. These are so cool because it is a vehicle that drives around with a large "you can't miss it" digital sign advertising for something. It would definitely be a neat eye catcher.
Another neat type of guerrilla tactic is street art mural advertising, which blends street art with brand advertising through the implementation of hand-painted one-of-a-kind, permitted, street-level outdoor art-advertising murals. These are also really neat because who wouldn't want to look up at a building and see a cool graffiti picture instead of dirt on the wall.
Interaction Mobile Billboards are custom-built mobile billboard with a 3' stage on each side providing the opportunity to integrate performers, props, product displays, and other branded 3D elements into the mobile billboard medium. This one is particularly neat because the consumers can actually interact with the billboard and pretend to be in the actual advertisement. It would be something that I would stand in line to be a part of or I would stand around to see what is going on.
These are just some of my favorite types of guerrilla marketing. There are so many more different tactics and the creative people of the advertising biz keep coming up with new ways to get their message out there.
Currently I am developing a mock national media plan for Kashi in my media strategies class, in which I am researching some guerrilla marketing tactics. During the research I found this really neat site that lists some of the many guerrilla marketing methods.
Guerrilla marketing can be just about anything. Like a mobile video cube. This cube is a self-contained mobile outdoor digital advertising billboard truck capable of delivering full motion video advertising to thousands of consumers nightly in metro markets. These are so cool because it is a vehicle that drives around with a large "you can't miss it" digital sign advertising for something. It would definitely be a neat eye catcher.
Another neat type of guerrilla tactic is street art mural advertising, which blends street art with brand advertising through the implementation of hand-painted one-of-a-kind, permitted, street-level outdoor art-advertising murals. These are also really neat because who wouldn't want to look up at a building and see a cool graffiti picture instead of dirt on the wall.
Interaction Mobile Billboards are custom-built mobile billboard with a 3' stage on each side providing the opportunity to integrate performers, props, product displays, and other branded 3D elements into the mobile billboard medium. This one is particularly neat because the consumers can actually interact with the billboard and pretend to be in the actual advertisement. It would be something that I would stand in line to be a part of or I would stand around to see what is going on.
These are just some of my favorite types of guerrilla marketing. There are so many more different tactics and the creative people of the advertising biz keep coming up with new ways to get their message out there.
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