Guerrilla Marketing: an unconventional system of promotions that relies on time, energy and imagination rather than a big marketing budget. (http://en.wikipedia.org/wiki/Guerrilla_marketing)
Currently I am developing a mock national media plan for Kashi in my media strategies class, in which I am researching some guerrilla marketing tactics. During the research I found this really neat site that lists some of the many guerrilla marketing methods.
Guerrilla marketing can be just about anything. Like a mobile video cube. This cube is a self-contained mobile outdoor digital advertising billboard truck capable of delivering full motion video advertising to thousands of consumers nightly in metro markets. These are so cool because it is a vehicle that drives around with a large "you can't miss it" digital sign advertising for something. It would definitely be a neat eye catcher.
Another neat type of guerrilla tactic is street art mural advertising, which blends street art with brand advertising through the implementation of hand-painted one-of-a-kind, permitted, street-level outdoor art-advertising murals. These are also really neat because who wouldn't want to look up at a building and see a cool graffiti picture instead of dirt on the wall.
Interaction Mobile Billboards are custom-built mobile billboard with a 3' stage on each side providing the opportunity to integrate performers, props, product displays, and other branded 3D elements into the mobile billboard medium. This one is particularly neat because the consumers can actually interact with the billboard and pretend to be in the actual advertisement. It would be something that I would stand in line to be a part of or I would stand around to see what is going on.
These are just some of my favorite types of guerrilla marketing. There are so many more different tactics and the creative people of the advertising biz keep coming up with new ways to get their message out there.
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