Coca-Cola's Fan Page on Facebook Ranked #2?

Middle of the year last year Facebook fan pages started becoming more and more popular, a lot businesses/brands create a fan page and people become a fan of their page. Regular users were able create their own fan page, but since so many crude comments and inappropriate pictures were being placed on these pages. So Facebook decided to only allow fan page creators to only be from the brand they are representing. What does this have to do with Coca-Cola?

Well a recent post on Advertising Age's webpage "How Two Cok Fans Brought the Brand to Facebook Fame" interested me http://adage.com/digital/article?article_id=135238. I have seen a lot of fan pages and I happen to be a fan of a Scrubs, the Newsboys, and AI Photography. I wouldn't call myself a loyal fan because I think I have only been to their pages once a piece. But there are a lot of loyal fans who check their pages diligently, which is how a lot of pages get their popularity. There are thousands of pages on Facebook, so how did Coca-Cola's page become so popular, especially when it was created by two die-hard Coke fans, not the actual Coke brand.

According to the article "One theory the company keeps coming back to was the quality of the photo—a crisp, high-resolution image of a Coke can covered with a thin layer of condensation." The creators of the fan page found a high resolution picture of a Coke can and I guess that was enough to get people to want to become a fan. I'm kind of jumping around, but back to what I was saying before about Facebook making it so only business managers or people associated with the actual brand can create a fan page.

Because the people who created the Coke page aren't associated with Coke Facebook had to ask them to either get rid of the page or surrender it to Coca-Cola. Coke didn't really want to take over the page but also didn't want to make them get rid of the page so someone from Coke asked the two guys if they would like to join Coke in administering the page. This is something very unexpected because most large companies would either get rid of the page or take over completely. I found it very neat...Go Coke!