Digital Ban??

As I was looking at my daily reader on Google I happened upon an interesting article on MediaPost from the Digital Outsider titled California Considers Bill to Ban Digital Billboards by Eric Sass. http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=98856

I don't understand why the state of California wants to ban digital billboards. With our society in the "Go Green" phase you would think that having digital billboards would be welcomed. Numerous advertisers can now advertise on one billboard at one time instead of polluting the roadside billboards with only one ad on each.

The state of California is concerned about safety issues, I guess I don't understand how these digital billboards can be dangerous. I think they would be better for the environment because there would be fewer boards with multiple ads on one board. The boards wouldn't have to be changed as often. After these billboards are built the ads would in the future cost less because you would be sharing with other advertisers and the ad just needs to be inserted digitally instead of manually placed up on the board.

I believe California needs to rethink their ban on digital billboards. these boards are a new technology that will be everywhere and California will be behind in this advertising technology.