I came across this interesting blog from Lawrence & Schiller last week about how the National Basketball Association is fining Mavericks owner, Mark Cuban, $25,00 for two tweets on Twitter about how he didn't like the officiating http://www.ls-unscripted.com/index.php/2009/04/05/twitter-means-business/. I have been using Twitter for a couple of months now and starting to get up there in followers. My 96 followers don't even come close to the 19,000 people who are following Cuban, so any posts he puts on Twitter are going to be seen by 18,900 more people than if I made a couple of offensive posts. Going even bigger Jimmy Fallon, host of Late Night, tweeted about how he was kicked out of a restaurant, he didn't stop there. Fallon warned people not to go near the restaurants owned by this owner. Even after he apologized Fallon had tweeted to over half a million people. Twitter has a bigger affect on businesses and people and it shouldn't be misused.
In this same article some posted a link to Advertising Age to another article about Top 10 Reasons Your Company Probably Shouldn't Tweet http://adage.com/digitalnext/post?article_id=135827 . According to B.L. Ochman "Twitter has grown %1200 in the past year, doubled its membership, and attained 14 million members in March." That's crazy how fast a social networking tool can catch. This article is a must read for companies who think that Twitter is the place for them to be truly connected to their clients, but is Twitter for everyone?
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